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SPEC W.00 — WEB

A website is an intake
system with a homepage.

Beautiful is table stakes. What matters is whether the site captures the lead, routes it correctly, and tells you which page produced the revenue. We build the front end and the plumbing behind it in one pass.
FIG. 01 — SCOPE

What a build includes

W.01

Strategy & architecture

Sitemap, page intents, and conversion paths agreed before design starts.
W.02

Design & build

Responsive, accessible templates on a stack your team can edit.
W.03

Integration

CRM, booking, payments, and analytics wired and tested end to end.
W.04

Care & iteration

Monthly updates, security, and page-level performance review.
FIG. 02 — TYPICAL SCOPE
ENGAGEMENT
TIMELINE
TYPICAL PAGES
Smart Start site
2–3 weeks
8–14
Custom marketing site
6–10 weeks
20–60
Platform / portal build
10–16 weeks
Application
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